Google Pixel: Isle of Dogs
A Creative’s Best Friend
The Challenge
To promote the new Google Pixel by highlighting its features in a way that felt authentic and culturally relevant, rather than simply as a sales pitch.
My Role
As Creative Director, I led a multidisciplinary team to capitalize on a perfect strategic opportunity: the release of Wes Anderson's highly anticipated film, Isle of Dogs.
The Solution
We developed a promotional partnership that gave Pixel owners exclusive access to behind-the-scenes content from the film's production. My team utilized device modeling and this exclusive footage to create a concise, 15-second spot. This approach positioned the Google Pixel not just as a device, but as a gateway to unique and valuable content.
The Impact
The placement’s cultural relevance, combined with the film's success, resulted in significant increases in consumer awareness and purchase intent. This campaign demonstrated a new path for brand-building in a competitive market, proving that a focus on cultural relevance and authenticity can drive massive business results. For a complete overview of the business impact across all Google Pixel and Home product campaigns, please refer to the case study Google: AOR Creative Leadership.