Google: AOR Creative Leadership
Driving Billions in Revenue
The Challenge
To continuously drive growth and market share within Google's expanding product ecosystem by evolving the brand's creative from a feature-first approach to one rooted in personal relevance and user experience.
My Role
As the creative lead for Google’s global agency-of-record (AOR) relationship, I guided all strategic and conceptual work across Google’s digital product campaigns. I led a geo-distributed multidisciplinary team of over 30 professionals to create, build, and scale a new creative platform that leveraged consumer signals, dynamic frameworks, and a deep collaboration between creative, media, and product teams.
The Impact
This sustained partnership with Google led to massive business results that established a new path for brand-building in a competitive market. Our work directly contributed to $27-36 billion in revenue and the sale of over 95 million Google Pixel products. We also catalyzed the sale of 70-80 million Google Home devices, contributing another $17-20 billion in revenue to the product's success. The work consistently exceeded awareness and intent KPIs by 6x, demonstrating how a partnership between Media and Creative can drive massive, measurable results.